Roshan Tajdini

FOUNDER, 11FIFTEEN STRATEGIC

Community & experience strategy for real estate, hospitality & culture

Work
Contact

10+ Years of Industry Experience

500K+ Attendees

10+ Globally Recognized Brands

Roshan Tajdini

I’m a Connector of People & Experiences

I help companies, brands, and organizations design, build, and operate the community and experience ecosystems that drive retention, revenue, and culture — not just attendance. For over a decade, I've produced immersive activations, corporate events, and large-scale productions for world-recognized brands across North America and beyond, working where strategy meets execution.

Notable Brands

Logo of U92 FMM, college radio station at West Virginia University, with black background, yellow 'U92' text and blue stylized 'FMM' text.
Red burst shape with the word "MATTEL" in white uppercase letters and a registered trademark symbol in bottom right corner.
Malibu logo with stylized palm trees and sunset background
Logo for La Tour CN Tower featuring a red and black color scheme with the CN Tower silhouette integrated into the text.
Disney Cruise Line logo with a stylized wave, a red Mickey Mouse head, and the words 'Disney Cruise Line' in red and blue.
Logo for City Cruises by Hornblower, with stylized blue text and three wavy flags to the right.
Radio Disney logo on a black background, featuring a red oval with white text and decorative circles.
A crossword-style graphic with the words "RECK ROOM" and the phrase "EATS & ENTERTAINMENT" at the bottom.
Logo for The Grinch's Grotto featuring a red Santa hat with white trim and pom-pom, tilted over the text. The text is in bold green and black, with "The Grinch's" above "Grotto" and "Grinch" partly overlapping. The background is black.
Colorful logo for Nerd Challenge featuring bold blue and white text 'Nerd' and orange text 'Challenge' with target and spray paint effects.
Hasbro logo with blue background and a smiling face incorporated into the word 'Hasbro'
Black silhouette of Nurse Amy with stethoscope, medical cross, syringe, and a medical mask. The background features a heart rate line.
Universal Pictures logo with a globe in the background and the words "Universal" and "A Comcast Company"
The word 'OXFORD' with vertical lines extending above and below each letter, resembling a bar chart or sound wave pattern.
Logo for U92 FM, college radio station at West Virginia University, featuring yellow and blue stylized text on a black background.
Red starburst shape with the word 'MATERIAL' written diagonally in white text.
Malibu logo featuring stylized palm trees against a sunset background.
Logo for La Tour CN Tower with the CN Tower silhouette forming the letter N in red and black text.
Disney Cruise Line logo with red Mickey Mouse head, blue waves, and red and blue text.
Logo for City Cruises by Hornblower with blue text and flags, including an anchor symbol.
Radio Disney logo with red background and white text, featuring Disney Mickey Mouse ears outline.
Logo for The Rec Room, featuring a crossword puzzle design with the words 'THE,' 'RE,' 'C,' and 'ROOM,' and the tagline 'EATS & ENTERTAINMENT' at the bottom.
A logo featuring a red and white Santa hat above stylized text that reads 'The Grinch's Grotto' in green and black. The Santa hat has a fluffy white trim and pom-pom.
NERF Challenge logo with blue 3D text 'NERF' and orange text 'CHALLENGE' on a black background
Hasbro logo featuring a blue background with the name 'Hasbro' in white text and a smiling curved line underneath.
Black and white graphic with interconnected lines and arrows forming a network or web.
Universal Pictures logo with a globe and the company name

About

I've never fit neatly into one box — and that's been the greatest strength of my career. My work spans hospitality, entertainment, sports, and corporate real estate, where I design experiences that make people feel something — from financial-district office towers to world-famous cruise ships and global brand activations.

For over a decade, I've led and delivered events and productions across the globe, partnering with organizations like Disney and Oxford to transform spaces, engage audiences, and create moments that last well beyond the experience itself.

Today, I bring that range together through 11Fifteen Strategic — a consultancy that helps companies, brands, and organizations design, build, and operate the community and experience ecosystems that drive retention, revenue, and culture.

No matter the scale, my approach is simple: lead with creativity, stay calm under pressure, and prioritize human connection.

Line graph with a purple circle marker, labeled 'Box Office Supervisor,' 'CN Tower,' and '2007'
Timeline graphic showing Disney Cruise Line entertainment show from 2008.
Timeline graphic from 2012 Tribeca Film Festival with the title 'Event Coordinator' and a purple circle in the middle
Timeline graphic showing a key event in 2016 for a guest experience manager at City Cruises Toronto.
Timeline with markers, highlighting the role of Senior Operations Manager in November 2018.
Company name and leadership title on a black background, with a horizontal timeline and a purple circle in the center, listing Senior Operations Manager, Kilburn, 2021.
Black background with white and purple text reading 'Operations & Experience Manager Industrious 2023'
Black background with white and purple text and design elements. Title reads 'Community Manager,' with subtitle 'Oxford Properties 2024' and a purple circle in the middle of a horizontal white line.
A smartphone with a blank white screen on a dark surface.

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